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App Feature
A calorie and macro tracker with an extensive food database, barcode scanning, photo/voice meal logging, personalized goals, and weight-loss planning with optional intermittent fasting and health metric tracking.
Verdict
Verdict: A polished, data-rich calorie counter that’s easy to stick with, especially if you value quick logging and customizable goals.
Who is it for
Best for:
- Users who want fast, accurate logging via barcode, voice, or photo
- People seeking a clean interface with personalized calorie and macro goals
- Beginners who need motivation and structure to build tracking habits
Not ideal for:
- Users who want all advanced metrics and integrations completely free
- Those needing clinical-grade nutrient accuracy for every entry
- People who dislike any ads or upsells in free apps
Real-world User Experience
Users like it:
Clean, fast interface with fewer distractions; robust, accurate food database and barcode scanner; excellent voice logging that captures items and amounts; strong customization for goals and macros; effective for gradual, sustainable weight loss; long-term reliability.
Users complain about:
Some advanced features locked behind premium; occasional perception that photo logging is gimmicky; presence of ads/upsells in the free tier (though lighter than some competitors).
Is it Worth Paying For?
Yes for committed trackers: Premium adds voice/photo logging, advanced macro and health metrics, intermittent fasting tools, meal targets, and broader app/device syncs. Reviewers highlight value (including a lifetime option), especially if these features improve consistency. Casual users can succeed on the free plan but will encounter ads and fewer advanced insights.
How it Compares to Alternatives
Compared to MyFitnessPal, users report a cleaner, faster UI with fewer ads and a similarly robust database and scanner; compared to Cronometer, Lose It! is simpler and more approachable (Cronometer is stronger for deep micronutrient detail). Pricing for premium is viewed as reasonable, with an option for lifetime access—an advantage over some rivals.
Summary
Calorie Counter by Lose It! blends a speedy, approachable interface with a large database and modern logging options (barcode, voice, photo) to make daily tracking stick. It calculates a personalized calorie budget, supports macros and intermittent fasting, and syncs with popular fitness devices in the premium tier. Reviews praise its simplicity and reliability, noting real weight-loss results when paired with consistent use. While some advanced features sit behind a paywall and the free tier includes light ads, it outshines many competitors for usability and signal-to-noise. If you want a frictionless tracker that scales from beginner-friendly basics to deeper analytics, Lose It! is an excellent pick.
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